Books

Announcing the second edition of "Love by Design" with an exciting new focus: "Brand Love Design in the AI Age." In this edition, Raul Guillermo Amigo delves into pioneering concepts with insights from industry leaders such as Alvaro Brujo, Global CEO at Interbrand; Giuseppe Stigliano, Global CEO of Spring Studios NY; and Laia Grassi, a pioneering authority in AI-driven creativity. Discover cutting-edge strategies that redefine how brands can cultivate and sustain meaningful connections in the era of artificial intelligence.

"Love by Design" emerges as a pivotal work in the exploration of brand relationships, capturing the essence of creating deep, enduring connections between brands and their consumers. In this insightful book, the journey through the realms of marketing and customer experience reaches a profound culmination where love for a brand is positioned as the cornerstone of sustainable and profitable relationships.

My warm greetings to everyone reading “Essentials of Modern Marketing.” This book presents an up-to-date and insightful account of the working of modern marketing in today’s turbulent times. This book is not only about marketing and selling a product or service. It is about finding and building a future using the new tools of modern marketing. I hope this book will be read by managers and employees at all levels as well as professors teaching management and marketing. It can produce a generation of students who care about humanity, innovation, society, and a better world through marketing. -Dr. Philip Kotler

In a highly competitive environment where brands vie for consumer loyalty, traditional customer service standards often fall short. What can companies do? Raúl Amigo explores humanity in tech-driven times, showing how brands can connect with people. Drawing from over 20 years of experience, he presents a methodology for understanding and managing experiences, which has been successfully implemented across various sectors. Comprehensive customer experience management isn't just about technology; it's about aligning the entire organization towards positive customer interactions to drive success.