How to ensure that independent producers, distributed in the extensive Andean area of Latin America, live a consistent and relevant BASF brand experience for them?
For 2 years we visited each farm in this large and diverse area of Latam to get involved with their business and learn about their daily reality. The result was a business plan based on the experiences of these producers that could capitalize on the strength of the brand and its quality products, leveraging new technologies and a new field service model. Brand loyalty increased by more than 50%